We run Facebook & Instagram lead generation exclusively for Houston's independent HVAC companies — with the lead count guaranteed in writing. Your ad budget sets the minimum for your first 30 days. If we miss it, we refund $50 for every lead we're short, up to our entire fee.
The Problem
Slammed in July, quiet in October. Referrals don't follow a schedule — which means your revenue doesn't either. A predictable lead channel smooths the cliff.
Google Local Services leads in Houston commonly run $65–$95 each — and every contractor in the city is fighting over the same searches. The cost only moves one direction.
The big brands dominate Google, radio, and billboards. The one channel where a small contractor can reach the same Houston homeowners at a fraction of the cost? Meta — and most shops aren't using it.
How We Operate
A simple three-step process. No complicated onboarding, no long-term contract, no surprises.
30 minutes. We learn your service area, your highest-margin jobs, and your capacity. You learn exactly how the guarantee works and what to expect week by week.
We build your campaign — targeting, ad creative, and lead forms designed specifically for Houston homeowners who need HVAC work. You approve everything before it goes live.
Homeowners with a name, phone number, and service interest land directly in your inbox and texts. You call, you book, you get paid. We optimize weekly and report in plain English.
The Math
Conservative by default — drag the sliders to match your reality. This models the return on your ad spend alone — and the written guarantee is computed from this same budget.
Paid directly to Meta on your card. You set the cap. Most contractors start at $10/day.
Local-service Meta leads typically run $15–$35; Houston HVAC specifically tends $35–$55. Drag to test both.
Industry range is 10–25% for Meta HVAC leads, driven mostly by how fast you call back. Be honest here.
Blend of repair calls ($300–$800) and replacements ($5,000+). Slide to your actual mix.
Projections, not promises — your real numbers depend on your market, your offer, and how fast you respond to leads. That last one matters more than anything we do. The flat $1,000/month management fee sits on top of ad spend — and the guarantee floor (ad spend ÷ 60) is computed from the same budget you set here.
Lock In Your Numbers — Book a CallThe Offer
Your monthly ad spend ÷ 60 is the minimum qualified leads we put in writing for your first 30 days. Miss it, and we refund $50 per missing lead — up to our entire fee.
Month to month · $300 one-time setup · One contractor per service area · Cancel anytime
The investment
$1,000/mo
Plus a $300 one-time setup. Ad spend is separate — $10–$30/day, paid directly to Meta on your own card. You set the cap. We never touch your money.
The guarantee
Spend ÷ 60
Fund $600/month, we guarantee at least 10 qualified leads — real name, working phone, your service area, specific service request. Every lead we're short costs us $50 back to you, capped at the full fee.
The Comparison
| Typical Marketing Agency | Houston Air Leads | |
|---|---|---|
| Entry point | Pay and hope, results later | A written lead guarantee — miss the number, refunded $50 per lead |
| Contracts | 3–6 month commitments | Month to month. Leave whenever you want. |
| Setup fees | $500–$2,500 | $300 flat, one time |
| Industry focus | Every business that will pay them | Houston HVAC contractors. That's it. |
| Exclusivity | Your competitor may be a client too | One contractor per service area — your competitors get turned away |
| Reporting | A monthly PDF nobody reads | A five-line plain-English text every Sunday night |
| Who does the work | A rotating junior account manager | The person you spoke to on the strategy call |
Why Facebook & Instagram
Every contractor in Houston is bidding on the same "AC repair near me" searches. Local Services leads commonly cost $65–$95 each here, and the auction only gets more expensive. It works — but you're paying a premium to stand in the most crowded room in the city.
The same Houston homeowner scrolling Facebook tonight will need a system replacement this summer. Meta lead generation for local services typically lands at a fraction of Google's cost per lead — because almost no independent HVAC shops are competing there yet. First movers eat.
We don't run ads for likes or traffic. Our campaigns use Meta's lead objective — a homeowner taps your ad, confirms their name, phone number, and what service they need, and that lands directly with you. You call, you book.
Peak-season campaigns capture emergency repair and replacement demand. Shoulder-season campaigns fill your calendar with tune-ups and maintenance-plan signups — so October doesn't have to be quiet.
FAQ
Schedule
30 minutes. We map out the lead pipeline for your specific service area — and the guarantee goes in writing before you commit to anything.
One contractor per service area. A lead guarantee in writing, backed by refunds. The only question is whether your territory is still open.
Claim Your Service Area