Pricing
Prepaid packs, priced down to $65 a lead at volume. No retainer, no setup fee, no contract, no ad spend on your side. Anything we do not deliver inside your window is refunded.
Context
Published 2026 industry benchmarks, not our numbers. We put them here because the comparison is the argument.
| Source | Price per lead | Exclusive | Close rate | Cost per booked job |
|---|---|---|---|---|
| Angi / HomeAdvisor | $15–$80 | No — 3 to 5 shops | 9–15% | ~$542 |
| Thumbtack | Varies | No | Low | ~$260 |
| Google Local Services | $72–$95 | Yes | 38–44% | ~$190 |
| Google Ads (AC repair) | ~$231 | Yes | 37% | ~$620 |
| Retainer agency | $1,000–$5,000/mo + your ad spend | Usually | Varies | Unknowable |
| Houston Air Leads | $65–$85 | Always | Yours to keep | You do the math |
Sources: SearchLight Digital 2026 HVAC benchmarks (816 contractors, $14.9M tracked spend), BlueGrid Media 2026 aggregator analysis, TradeBridge Angi pricing breakdown, LeadTruffle 2026 pricing guide.
Terms in plain English
You buy the pack up front. That funds the campaigns that generate your leads, which is why there is no retainer and no ad spend on your side.
If your window closes with leads undelivered, that portion is refunded. We do not push you into a renewal to make it up.
Leads failing the six-point standard are credited back and replaced, provided you flag them inside 48 hours.
Nothing recurring, nothing to cancel. When a pack runs out, service pauses until you decide to buy another one.
The Test Drive pack exists so you can judge lead quality with $425 at stake instead of a contract.
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